A real estate agent’s guide to social media scheduling

The first step in mastering any platform is knowing your audience
  • Frequency plays a major role in scheduling social media posts for the highest social ROI.
  • Don't play the guessing game when it comes to posting on social media. Use the data offered by social networks to post effectively.
  • Avoid the one-size-fits-all posting schedule trap often shared by articles and "experts" in social media.

If you’re not scheduling your real estate posts at the right times and at the right frequency, the impact of your social media marketing will suffer. Not only will social media users be less likely to engage with your content, they may never see it at all.