10 steps to attracting free real estate leads on Instagram

An agent's guide to lead generation through visually driven social media
  • Create an eye-catching bio, and don't be afraid to use emojis -- they're fun!
  • Choose hashtags that will bring people to your page if they search the term but not so broad that your photo gets lost.
  • Get to know the big players in your area. Who are the influencers? What are they posting about?

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

I once had one of my brokers in charge tell me, “Social media is fine, but I don’t think you’ll find many clients that way.” Last month, I closed on a $220,000-plus sale where my client found me on Instagram. No, we didn’t know each other previously -- nor did we even run in the same circles. If it hadn’t have been for Instagram, I don’t believe we would have ever met. Instagram is one of my main social media marketing channels. Besides the sale I closed in January, so far this year I’ve received five to six rental leads and one referral lead looking to purchase in Texas. (I’m in North Carolina.) And the best part -- these leads were all free! I see a lot of real estate agents on Instagram, but they're making mistakes that alienate rather than connect. However, before I delve into how you should brand your profile and how to engage with other users (AKA potential clients), I wanted to cover my initial thoughts when deciding on my overall social media s...