Bernice's Stories

7 real estate scripts that stand the test of time
Oldies but goodies, these 20th century objection handlers still work great today
Aug 13
Is the next housing market downturn on the horizon?
It's not 2006 again — is it?
Aug 6
Sick of defending your commission? Here's what you need to make your case
Create a list that includes all your clients' questions plus all the steps you take to close your transaction — it will make earning that full commission much easier
Jul 30
Opinion
Why real estate must face independent contractor complaints head-on
The complaints by former Owners.com agent Michael Lissack against his employer could lead to costly litigation and disruption across brokerages
Jul 27
Opinion
5 business pitfalls that'll have you bleeding money
Stop burning through cash and time, and start enjoying life
Jul 16
Opinion
What happens if real estate is forced to pay minimum wage?
Do you have a plan B? Here are some ideas on paths forward for agents and brokers
Jul 11
Why you should never, ever let buyers take possession before closing
3 cautionary tales of seller woes
Jul 10
Opinion
How a California minimum wage court decision could impact real estate
The Dynamex minimum wage decision worries me now more than ever
Jul 9