Recent Articles by Bernice Ross

How to respond when real estate clients demand to know your politics

How to respond when real estate clients demand to know your politics

How do you respond when a potential client demands to know your stance on a controversial issue, and you know they won’t work with you if you disagree ......
By Bernice Ross | Monday, February 20, 2017
Do you have what it takes to work the ultra-luxury real estate market?

Do you have what it takes to work the ultra-luxury real estate market?

Behind the glitz and glitter of the Million Dollar Agent shows, the hard truth is that very few agents break into the stratosphere of the ultra-high end market ......
By Bernice Ross | Monday, February 13, 2017
Boomers: Get ejected, leave or play the game full-out?

Boomers: Get ejected, leave or play the game full-out?

The median age in the real estate industry may very well be the highest in the country. As technology changes continue accelerate and the millennials and Gen Z take the stage, the question for Boomers is: will you call it quits, be forced out by all ...
By Bernice Ross | Monday, February 6, 2017
Insights and sage advice from Inman Connect New York 2017

Insights and sage advice from Inman Connect New York 2017

Some of the most memorable moments at every Inman Connect are the key insights and the sage advice that puts everything into perspective. This year’s Inman Connect New York was no exception ......
By Bernice Ross | Monday, January 30, 2017
Why your real estate technology is about to become obsolete

Why your real estate technology is about to become obsolete

Chatbots were a hot topic of conversations at last week’s Inman Connect New York. This disruptive technology will not only fundamentally change how agents and their clients transact, but chatbots may ultimately make your website and mobile apps obs...
By Bernice Ross | Monday, January 23, 2017
A rickety bridge with gaps The legal pitfalls of dual agency in real estate

The legal pitfalls of dual agency in real estate

For the first time in history, homebuyers are deliberately creating dual agency situations as many refuse to work with anyone but the listing salesperson. Couple this with pocket listings, lax agent attitudes toward dual agency issues, and a recent C...
By Bernice Ross | Monday, January 16, 2017
What to expect from the first quarter economy in 2017

What to expect from the first quarter economy in 2017

This week we are pleased to welcome our favorite economist Steve Cook with his economic update for first quarter ......
By Bernice Ross | Thursday, January 12, 2017
A weedburner burning weeds Will technology kill your real estate commission splits?

Will technology kill your real estate commission splits?

One of next week’s “Provoke” panels at the Inman Connect New York conference asks the question, “Will technology kill your commission splits?” You bet they will -- if you’re not prepared to adjust your value proposition to fit the tidal w...
By Bernice Ross | Monday, January 9, 2017
Are real estate auctions an alternative to Opendoor?

Are real estate auctions an alternative to Opendoor?

According to Brad Inman and Wall Street, Opendoor is one of the hottest companies to watch in 2017. There’s a more important trend afoot, however ......
By Bernice Ross | Tuesday, January 3, 2017
A man charting progress on a graph How to keep your New Year’s resolutions and hit your quarterly goals

How to keep your New Year’s resolutions and hit your quarterly goals

This week we are pleased to welcome Byron Van Arsdale, Master Certified Coach and head of the coaching team at RealEstateCoach.com, for a timely topic ......
By Bernice Ross | Thursday, December 29, 2016
A woman filling out a tax form 10 last-minute 2016 tax tips to save you money in 2017

10 last-minute 2016 tax tips to save you money in 2017

Are you staring at a big income tax bill for 2016 because you had a great year, or are you looking at a refund because this year was lousy? Depending on the year you had, here are some savvy ways to get the most out of your taxes -- provided you take...
By Bernice Ross | Tuesday, December 27, 2016
A calendar Here’s how you can find time to do it all — without starting a team

Here’s how you can find time to do it all — without starting a team

This week we are pleased to welcome Tyler McKenzie, 2016 Realtor of the Year for the Seattle King County Realtors as well as the immediate past president, and the vice president-elect of membership for the Washington Association of Realtors ......
By Bernice Ross | Thursday, December 22, 2016
A man playing Jenga Podcast: How to build wealth today and into retirement

Podcast: How to build wealth today and into retirement

Regardless of your age, if you haven’t completely funded your retirement or you just want to be smarter about how you manage your money, this session is packed with extremely valuable insights ......
By Bernice Ross | Wednesday, December 21, 2016
Gloved hands holding out holiday-wrapped gifts The best gift you can give for the holidays: You

The best gift you can give for the holidays: You

The holidays can be a time of great joy or deep despair. Spending an hour or two with those who are older or alone might be the best gift you could possibly give ......
By Bernice Ross | Monday, December 19, 2016
A man's hand navigating GPS while driving 5 steps to set your GPS for success in 2017

5 steps to set your GPS for success in 2017

Would you set off on a cross-country trip without your GPS? If you’re like the agents who lack a written business plan, that’s exactly what you’re doing. There’s no need to worry though, because setting your real estate GPS for success is muc...
By Bernice Ross | Monday, December 12, 2016
Podcast: LinkedIn secrets to generate more business in 2017

Podcast: LinkedIn secrets to generate more business in 2017

This week, we are pleased to welcome Sherry McCormack of Re/Max Fine Homes in the Philadelphia area. McCormack’s website is TheLinkedInTrainer.com, and she specializes in training real estate professionals to optimize their profiles on social media...
By Bernice Ross | Thursday, December 8, 2016
The insider clickbait secrets for real estate marketing on steroids

The insider clickbait secrets for real estate marketing on steroids

What makes a reader click on an ad, or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally -- now, so can you ......
By Bernice Ross | Monday, December 5, 2016
Podcast: The magnificent 7 tech trends to watch in 2017

Podcast: The magnificent 7 tech trends to watch in 2017

This week, we are pleased to welcome Kevin Hawkins, president of Wave Group Communications. Hawkins joins us to discuss, “The magnificent 7 tech trends to watch in 2017.” ......
By Bernice Ross | Thursday, December 1, 2016