Recent Articles by Bernice Ross

A rickety bridge with gaps The legal pitfalls of dual agency in real estate

The legal pitfalls of dual agency in real estate

For the first time in history, homebuyers are deliberately creating dual agency situations as many refuse to work with anyone but the listing salesperson. Couple this with pocket listings, lax agent attitudes toward dual agency issues, and a recent C...
By Bernice Ross | Monday, January 16, 2017
What to expect from the first quarter economy in 2017

What to expect from the first quarter economy in 2017

This week we are pleased to welcome our favorite economist Steve Cook with his economic update for first quarter ......
By Bernice Ross | Thursday, January 12, 2017
A weedburner burning weeds Will technology kill your real estate commission splits?

Will technology kill your real estate commission splits?

One of next week’s “Provoke” panels at the Inman Connect New York conference asks the question, “Will technology kill your commission splits?” You bet they will -- if you’re not prepared to adjust your value proposition to fit the tidal w...
By Bernice Ross | Monday, January 9, 2017
Are real estate auctions an alternative to Opendoor?

Are real estate auctions an alternative to Opendoor?

According to Brad Inman and Wall Street, Opendoor is one of the hottest companies to watch in 2017. There’s a more important trend afoot, however ......
By Bernice Ross | Tuesday, January 3, 2017
A man charting progress on a graph How to keep your New Year’s resolutions and hit your quarterly goals

How to keep your New Year’s resolutions and hit your quarterly goals

This week we are pleased to welcome Byron Van Arsdale, Master Certified Coach and head of the coaching team at RealEstateCoach.com, for a timely topic ......
By Bernice Ross | Thursday, December 29, 2016
A woman filling out a tax form 10 last-minute 2016 tax tips to save you money in 2017

10 last-minute 2016 tax tips to save you money in 2017

Are you staring at a big income tax bill for 2016 because you had a great year, or are you looking at a refund because this year was lousy? Depending on the year you had, here are some savvy ways to get the most out of your taxes -- provided you take...
By Bernice Ross | Tuesday, December 27, 2016
A calendar Here’s how you can find time to do it all — without starting a team

Here’s how you can find time to do it all — without starting a team

This week we are pleased to welcome Tyler McKenzie, 2016 Realtor of the Year for the Seattle King County Realtors as well as the immediate past president, and the vice president-elect of membership for the Washington Association of Realtors ......
By Bernice Ross | Thursday, December 22, 2016
A man playing Jenga Podcast: How to build wealth today and into retirement

Podcast: How to build wealth today and into retirement

Regardless of your age, if you haven’t completely funded your retirement or you just want to be smarter about how you manage your money, this session is packed with extremely valuable insights ......
By Bernice Ross | Wednesday, December 21, 2016
Gloved hands holding out holiday-wrapped gifts The best gift you can give for the holidays: You

The best gift you can give for the holidays: You

The holidays can be a time of great joy or deep despair. Spending an hour or two with those who are older or alone might be the best gift you could possibly give ......
By Bernice Ross | Monday, December 19, 2016
A man's hand navigating GPS while driving 5 steps to set your GPS for success in 2017

5 steps to set your GPS for success in 2017

Would you set off on a cross-country trip without your GPS? If you’re like the agents who lack a written business plan, that’s exactly what you’re doing. There’s no need to worry though, because setting your real estate GPS for success is muc...
By Bernice Ross | Monday, December 12, 2016
Podcast: LinkedIn secrets to generate more business in 2017

Podcast: LinkedIn secrets to generate more business in 2017

This week, we are pleased to welcome Sherry McCormack of Re/Max Fine Homes in the Philadelphia area. McCormack’s website is TheLinkedInTrainer.com, and she specializes in training real estate professionals to optimize their profiles on social media...
By Bernice Ross | Thursday, December 8, 2016
The insider clickbait secrets for real estate marketing on steroids

The insider clickbait secrets for real estate marketing on steroids

What makes a reader click on an ad, or better yet, pick up the phone and call you? Clickbait headlines generate high click rates because they connect emotionally -- now, so can you ......
By Bernice Ross | Monday, December 5, 2016
Podcast: The magnificent 7 tech trends to watch in 2017

Podcast: The magnificent 7 tech trends to watch in 2017

This week, we are pleased to welcome Kevin Hawkins, president of Wave Group Communications. Hawkins joins us to discuss, “The magnificent 7 tech trends to watch in 2017.” ......
By Bernice Ross | Thursday, December 1, 2016
What Trump's immigrant 'sanctuary city' defunding means for real estate

What Trump's immigrant 'sanctuary city' defunding means for real estate

President-elect Donald Trump has pledged to defund sanctuary cities if they fail to cooperate with the deportation or incarceration of up to 3 million immigrants who are criminals or have criminal records ......
By Bernice Ross | Thursday, November 24, 2016
Podcast: 10 ways to build resilience in your business

Podcast: 10 ways to build resilience in your business

This week, we are pleased to have Tricia Andreassen, business strategist and the best-selling author of "Interfusion Marketing." Andreassen’s new book, "Resilience in the Storm," just hit No. 1 status on Amazon. Today’s podcast will cover 10 ways...
By Bernice Ross | Tuesday, November 22, 2016
How to close more real estate deals with less work in 2017

How to close more real estate deals with less work in 2017

Are you ready to do more transactions in 2017 with less effort? If so, begin by identifying your high probability success patterns from 2016 and then choose at least one strategy that can expand your business into a new area ......
By Bernice Ross | Monday, November 21, 2016
Podcast: How to increase your emotional resilience

Podcast: How to increase your emotional resilience

This week, we are pleased to have Kim Ades, the founder and president of Frame of Mind Coaching. Ades joins us for a lively session called, “How to increase your emotional resilience.” ......
By Bernice Ross | Thursday, November 17, 2016
How agents can help heal the post-election divide

How agents can help heal the post-election divide

The election is over, and it is my deepest hope that this country can come together to change things for the better for every one of us. Rebuilding our infrastructure is the place where both our political leaders and we as real estate agents can begi...
By Bernice Ross | Monday, November 14, 2016