Realtor.com to run ads next to listings 
Listing brokers can opt out of program, get free pictures if they go along
By Matt Carter, Thursday, October 27, 2011.
Realtor.com operator Move Inc. says it will compete with Zillow.com and Trulia and sell "lead forms" to buyer brokers and agents that will appear next to for-sale listings on the site.
Listing brokers will have the ability to opt out of the "Connection for co-brokerage" advertising program, but will be rewarded if they allow the ads to appear next to their listings.
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