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Success takes more than tech

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The following is a collection of reader comments found on Inman.com: No substitute for knowledge 'Bradley, find that Realtor's card in my wallet' "I am forwarding your post to all my agents, Brad, because it's a wonderful reminder that there is no substitute for knowledge, personal relationships, communication, great service, and ... referrals! I am a strong proponent of technology as a tool to enhance one's business, but the foundation is key. A constant challenge for all of us at my office, me included, is weighing the pros and cons of any marketing tool against its cost (both in time and money) and the likely return on one's investment. The old-timer Realtor obviously had the foundation and could afford, or get away, without being as computer and technology literate as most of us need to be today. But he's also a lesson in how all the techno-acumen will not make one a success without that foundation. Thanks for the reminder, and a touching life story." ...