Is parallax scrolling the biggest trend in Web design right now, or a fad that’s already fading?

The answer, a cursory look at the dozens of posts written on the topic would suggest, is that there’s room for those who implement the design technique thoughtfully to succeed.

Homes.com claims to be the first real estate industry website to implement parallax design, unveiling a new home page today that it says will give the site’s 12.5 million monthly visitors “a one-of-a-kind experience.”

Parallax scrolling is a design technique that creates visual interest — and an illusion of depth — by making background images move more slowly than foreground images as the user scrolls through them. The technique can be used to attract the eye to a “call to action” like “Find a local real estate professional.”

As users scroll down the Homes.com home page, a moving hand drops keys into a “Find a Professional” query box. An animated phone tips users off to the availability of a mobile app. A hand grasping a sheet of paint samples hovers behind the “Homes.com idea gallery.” Navigation buttons follow users as they scroll.

Local agents are also featured prominently on the home page, based on the user’s local area or recent searches.

“Creating a captivating user experience that connects consumers with real estate professionals and all of our home-related resources was the first priority in designing our new home page,” said Brock MacLean, Homes.com’s executive vice president, in a statement.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription