Technology

Zumper takes focus on quality rental listings national

Expansion brings rental skirmish into focus

Apartment search site Zumper has gone national, expanding its quality-focused rental listing site and iPhone app's footprint to serve more cities around the country, and upping the ante of a battle among rental startups that continues to heat up. Zumper -- one of 13 members of the inaugural class of the Inman Incubator program -- previously served only San Francisco, New York and Chicago. The site's backers say they're out to bring order to the chaotic world of rental listings -- one plagued by masses of duplicated and out-of-date listings. Zumper accepts only listings that are posted directly to its site by verified landlords, brokers and property managers, and doesn't "scrape" listings from other sites. It ranks among a host of other young companies that are attempting to impose stricter quality control on rental listings. One New York City rental site, RentHop, approaches the task by charging landlords, brokers and property managers to post listings, and scoring them o...