Technology

Pinterest: a gold mine for finding bachelorette buyers?

#madREskillz: Single women buy homes at nearly twice the rate as single men

A recent study revealed that single women represent a much more fruitful source of leads than single men. They are buying homes at nearly twice the rate as single men, according to the 2012 National Association of Realtors Profile of Home Buyers and Sellers. The obvious takeaway is that agents are well-advised to seek out bachelorettes. But how? Try surfacing your brand on Pinterest, argues AdWerx. The real estate marketing consultancy won Inman News' latest #madREskillz contest by tweeting a link to a blog post that it penned about how to leverage Pinterest to reach women. Women are nearly four times as likely as men to use Pinterest, and those women tend to skew affluent, according to a 2012 study conducted by the Pew Research Center cited by AdWerx. What's more, the consultancy said, a study produced by Simply Measured revealed that Pinterest drives more traffic to websites than Twitter, LinkedIn, Google Plus or YouTube. "As fast as images go viral on Pinterest, ...