Innovation and the MLS

Guest perspective: 'Price Whisperer' is for crowdsourcing, not pocket listings

Last week, Redfin released our new “Price Whisperer” tool, which allows a homeowner to email 250 buyers on about the price he hopes to get for his property. The email includes four pictures of the home, the number of bedrooms and bathrooms, the square footage, and the neighborhood in which the home is located. Forty-eight hours later, the owner gets a report from Redfin explaining how many buyers were interested in the property at that price.