Snag those fleeting leads with SnapTags and QR codes

#madREskillz: Brokers can 'gate' info consumers want behind lead form

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Unfortunately for brokers, there's a scenario that often likely plays out in the house-hunting hustle: A passerby sees a home for sale, toys with the idea of learning more about it, and then, unmotivated to go through the effort of doing so, just doesn’t. But that’s not how it has to go down, according to Rob Wachter, inbound marketing manager at Seattle-based brokerage Coldwell Banker Bain. He claims that brokers have special tools at their disposal that can prevent those fleeting leads from slipping through their fingers: SnapTags and QR codes. Phil Faranda's business card uses a QR code Brokers and agents may print the codes onto marketing materials to enable consumers to immediately pull up a Web page, ideally one with a video, that paints a richer portrait of a listing, simply by scanning the codes with their smartphones. The smartest brokers who use the tactic might "gate" the additional information behind a form that asks for a user's contact information, said...