BlockAvenue, which started as a real estate-focused neighborhood information site last year, has relaunched as CO Everywhere with an iPhone app that surfaces location-based info from Facebook, Twitter and hundreds of other apps.

Users draw a circle on a map in the app and then it surfaces all the recent Facebook, Twitter, Instagram, Yelp, Groupon posts — and many others — from the app’s 1,400 sources, and displays them in a feed.

As part of constantly iterating on BlockAvenue “we were pulling apart (application programing interfaces) and the quantities of social data and social conversations that we were able to harness by location was astounding,” CO Everywhere co-founder and CEO Anthony Longo told Inman News.

“The big rock that we uncovered was social data,” Longo said.

For example, Longo said, he was able to participate in the recent Jay-Z and Justin Timberlake concert at Fenway Park in Boston even though he wasn’t there thanks to the near-live video, real-time tweets, Instagram posts and others he surfaced through the beta version of CO Everywhere.

“It gives a deep connection to a location,” he said, and “the ability to see a place through everyone’s eyes.”

BlockAvenue was narrowly focused on real estate, Longo said. CO Everywhere, which recently raised $500,000 from private investors, has a wider focus that includes the travel, events and civic verticals.

But Longo still sees real estate as one of the firm’s key marketplaces. Agents and consumers, he said, can use the app to get a feel for the micro-nuances that occur block to block in many neighborhoods, giving them insight into what it’s like to live there.

Currently, Longo said, the firm is focused on developing a critical mass of users before developing a monetization plan, which could include advertising, a location-based deal scheme and data analytics.

An Android version of the app is coming soon, Longo said.

Many firms with real estate plays like Airbnb, StreetAdvisor, Walk Score and Relocality have been focused on creating neighborhood discovery tools. Last year, Brian Boero, founding partner of real estate marketing and design firm 1000watt, blogged that neighborhoods were “real estate’s final frontier.”

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
The Connect Expo: Explore the Latest Business ToolsCHECK IT OUT×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription