Technology

HER Realtors joins RealtyTrac Network

Ohio brokerage's agents will get leads, housing data, media exposure

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The RealtyTrac Network is growing by more than 800 agents in Ohio with the addition of HER Realtors. Founded by Harley E. Rouda Sr. in 1956, HER Realtors now operates 60 offices in the Columbus, Cincinnati and Dayton metro areas, with agents producing more than $1.4 billion in annual home sales. Launched in February, the RealtyTrac Network provides participating brokerages with leads, media exposure and housing data from RealtyTrac and its subsidiary, HomeFacts. Licenses are awarded on an exclusive basis. RealtyTrac, which tracks homes through the foreclosure process, can provide leads on potential buyers who use the company's website to hunt for foreclosures and REOs. The company is also helping members of the RealtyTrac Network identify potential listings using a screening tool launched in July, Seller LeadTrac, which sifts through a database of millions of properties to identify those that are likely to come on the market. Other members of the RealtyTrac Network inclu...