Technology-based brokerage Redfin is offering a new online service that suggests listings based on how buyers use the company’s website.

The twist, says Redfin CEO Glenn Kelman, is that Redfin agents approve or reject homes on the list based on the agent’s personal knowledge of what properties their clients are most likely to be interested in.

By taking into account clients’ entire online profile, and combining it with what Redfin agents learn about buyers while taking them through homes, the “Redfin Matchmaker” tool is able to make “uncanny recommendations about listings” clients haven’t yet asked to see, Kelman said in a statement.

Unlike the suite of tools Redfin makes available for consumers to discover properties themselves — including a Home Value Tool, School Search and “Tour Insights” — Redfin agents use the Matchmaker tool on behalf of their clients.

The tool uses machine learning algorithms to analyze homes viewed by redfin.com users to make recommendations that are reviewed by agents.

In cases where Redfin clients are employing search criteria that are too narrow, the tool can dig up properties that they might not otherwise have considered. Buyers looking for homes in the Georgetown neighborhood of Washington, D.C., might be pointed to similar homes in Cleveland Park, for example.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect Las Vegas is back and there are only a few presale tickets left! Register today before they're gone.REGISTER×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription