Realtor.com operator Move Inc. has signed an agreement with the San Jose Sharks to be the official sponsor for the 2013-14 NHL season.

The “category exclusive” sponsorship gives realtor.com exposure inside the SAP Center, the Shark’s home rink, and national and regional television and radio broadcasts for all regular-season Sharks home season games.

The agreement allows realtor.com to work with the Sharks to offer fans giveaways and develop co-branded items, and conduct ad campaigns highlighting the benefits of realtor.com’s mobile apps.

“We continue to look for ways to connect with on-the-go, busy consumers to provide a personalized and powerful real estate experience on their mobile devices,” said Barbara O’Connor, chief marketing officer of Move, in a statement. “Our agreement with the San Jose Sharks aligns perfectly with the audience we want to reach and is fitting given that the Sharks play two blocks away from our company headquarters.”

Move is the latest real estate company to take advantage of the marketing opportunities afforded by professional sports.

Alpharetta, Ga.-based Re/Max Regional Services recently announced a deal in which it will blanket the Georgia Dome’s Gate C with signage featuring Re/Max branding as part of a marketing agreement with the Atlanta Falcons.

Last year, Cupertino, Calif.-based Intero Real Estate Services Inc. hired NFL football legend Dwight Clark as a celebrity endorser.

Century 21 Real Estate has run television ads in conjunction with the last two Super Bowls, sponsored an IndyCar and U.S. Soccer, and purchased TV ads during the 2012 Olympics.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Don’t miss out! Inman Connect Las Vegas is this week and you can catch all the excitement with a virtual ticket.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription