Technology

A real estate startup puts on the brakes and doubles down on customer service

Curaytor co-founders will use pause to hone offerings

Chris Smith, one of the real estate industry's most well-known characters, has decided to put the sales brakes on his full-service real estate digital marketing startup Curaytor he and partner Jimmy Mackin launched in January to focus on the firm's existing 65 customers. Smith, who runs a weekly hour-long real estate marketing video Web cast with Mackin called #WaterCooler, thinks it's something more vendors, and startups, should consider -- slow growth and focus on customer service. Of course, the decision was helped by circumstance. Last Thursday, Smith glanced at his calendar for the rest of the year last week and saw 75 demos scheduled. That's when he decided to call Mackin and suggest something that might be counter-intuitive for a startup -- stop adding new customers. Since they had already exceeded their 60-customer goal for the year, Smith and Mackin, who started taking customers in April, agreed to stop adding new customers until the beginning of next year to doubl...