Vox Media, owner of technology site The Verge, is set to scoop up the blog network Curbed.com LLC for a mix of stock and cash in a deal that’s reportedly worth between $20 million and $30 million and which will position the soon-to-be-acquired company’s popular real estate blog network for further growth.

In addition to two networks of dining and retailing blogs, Curbed.com LLC operates real estate blog network Curbed.

The domain name curbed.com now hosts 18 blogs, including a national site and 17 others that cover different U.S. and Canadian housing markets. The blogs typically serve up a blend of quick-witted posts on “house porn” and offbeat real estate stories cherry-picked from other websites.

Manhattan-based Curbed launched its first blog in 2004, and also operates the restaurant blog Eater and fashion blog Racked.

Vox Chief Executive Officer Jim Bankoff told The New York Times that Vox was attracted to Curbed.com LLC because of its “young, affluent and social” readership, which Bankoff said flocked to the site because, like Vox, Curbed.com LLC values “storytelling.”

News of Vox’s planned acquisition comes shortly after it raised $34 million in new funding. The company is known for producing high-quality content with rich media.

Inman News Publisher Brad Inman is chairman of Curbed LLC and an investor in the company.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Inman Connect is LIVE next week! Join us and thousands of your peers from wherever you are.Register Today×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription