Marketing

Drone tours vs. open-house office parties

Which marketing tactic do you like the most?

Editor’s note: The #madREskillz finalist who receives the most votes in the poll below will be featured in an Inman News story. Click here to learn how to participate in Inman News’ weekly #madREskillz competition. 1. Wydler Brothers, a Washington, D.C.-area broker, piloted a drone over the Bethesda, Md., neighborhood of Westmoreland Hills to capture aerial footage of the area, and then used it to produce a comprehensive video tour of the neighborhood. 2. Katherine Dobbins said Tampa Bay, Fla.-based Smith and Associates Real Estate threw an "open-house party" at its St. Petersburg office. The result? "Passersby became future clients," she tweeted. ...