In a bid to bring transparency in online real estate search to new heights, RealtyTrac has baked a batch of data on unpalatable neighborhood characteristics into its listing detail pages. Distributed among 108 million addresses, the information -- which could be construed as a massive collection of red flags -- includes the location and details of environmental hazards such as underground spills, polluters and hazardous waste sites, as well as former drug labs, sex offenders and building permit activity. “RealtyTrac evens the playing field between heart and mind by helping consumers see behind the air-brushed perfection of typical real estate information,” said RealtyTrac CEO Jamie Moyle in a statement. Data that RealtyTrac recently added to its property detail pages paints an unflattering portrait of one Detroit property. By exposing potentially undesirable characteristics of neighborhoods and properties that some real estate agents might prefer to avoid calling atte...
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