TheRedPin's playbook for getting real mileage out of educational content

Repurpose blog posts into white papers and distribute through drip campaigns

Distributing educational content can help you earn the confidence of potential clients. But it also can cost significant time or money to obtain. So if you’re going to make educational content part of your marketing strategy, you’d better make sure you get the most mileage out of it, says Sam Hosseini, lead marketing strategist at Toronto, Canada-based brokerage TheRedPin.