Zillow will begin serving up its real estate listings to visitors searching for U.S. properties on the Chinese real estate portal Beijing Yisheng Leju Information Services Co. sometime early this summer.

As part of the exclusive partnership, Zillow, whose database is comprised solely of U.S.-based data, will operate a Zillow-Leju co-branded site that includes Zillow’s for-sale listings, premarket inventory and other real estate information translated into Chinese. Visitors who search Leju’s site for U.S. properties will be directed to the co-branded site.

With the partnership, Zillow takes its first step into the international market. Other U.S. portals, including Zillow competitors Trulia and realtor.com, and the global franchisors Re/Max, Century 21 Real Estate and Keller Williams Realty, have already been active in the space.

Realtor.com and Re/Max launched their international sites in 2011. That same year, Trulia began sharing its listings with the international real estate search site ListGlobally, the same site that syndication platform ListHub — owned by realtor.com operator Move Inc. — began partnering with in March.

“Brokers and agents with listings on Zillow are now able to reach Chinese home shoppers who are ready to invest in the U.S. market, with no additional cost or effort,” said Errol Samuelson, Zillow chief industry development officer, in a statement. “This is another example of how Zillow is continually providing new ways for real estate professionals to market and grow their businesses.”

Chinese buyers accounted for 12 percent of the homes sold in the U.S. in 2013, second only to Canada’s 23 percent, according to a 2013 profile of international buyers from the National Association of Realtors. Along with Canada, China represents the fastest-growing source of international U.S. buyers, the profile said.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×