Piggyback your way to social media stardom

LIVE NOW: Inman Connect San Francisco
Tune-in now to catch the livestream. Don't miss this chance to see real estate leaders tackle the industry's top problems.

Marketing consultants everywhere stress the importance of consistently posting compelling content and being careful not to smother followers with promotional posts. Chris Gilmer, a real estate marketing strategist in Toronto, Canada, peddles an additional strategy: piggybacking on the influence of others.