Marketing

Piggyback your way to social media stardom

Use tools to identify social media influencers, leverage them to earn recognition

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This post explores a marketing tactic tweeted by the winner of Inman News' latest #madREskillz contest. Tweet an innovative marketing tactic on Thursday and tag it with #madREskillz for a chance to become our next winner.  Marketing consultants everywhere stress the importance of consistently posting compelling content and being careful not to smother followers with promotional posts. Chris Gilmer, a real estate marketing strategist in Toronto, Canada, peddles an additional strategy: piggybacking on the influence of others. Gilmer, the winner of Inman News' latest #madREskillz contest, advises pros hankering after larger social media followings to cozy up to local commentators online and then cement relationships with them in person. “Getting the attention of trusted influencers who have built a loyal following with a targeted audience will only make you look good in the eyes of those loyal followers,” he said. But before you ingratiate yourself with local Faceboo...