In today’s marketplace, grabbing the attention of potential clients is a difficult task. With people so inundated with advertisements, their tolerance has gotten lower and lower. Any old message or clever tagline isn’t going to pique their interest — what they crave now is useful, interesting content.
Distributing educational content can help you earn the confidence of potential clients. But it also can cost significant time or money to obtain. So if you’re going to make educational content part of your marketing strategy, you’d better make sure you get the most mileage out of it, says Sam Hosseini, lead marketing strategist at Toronto, Canada-based brokerage TheRedPin.