Marketing

Super Realtor Man rescues ‘urgent seller’

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Erick Motta, owner of Fresno, California-based Home Star, is tired of watching YouTube videos of agents pitching themselves to potential clients. So to set his brokerage apart, he decided to produce a different kind of promotional video. Motta -- the latest winner of Inman News #madREskillz contest -- cast himself as Superman. In the video, Motta soars across Fresno to answer the call of a client who must sell her home in 24 hours. The video is a spoof on the viral hit “Superman with a GoPro,” and is designed to showcase Home Star’s expertise with video marketing, Motta said. Like "Superman with a GoPro," Motta’s video features what is supposed be first-person footage of a superhero flying through the atmosphere. The video opens with animation showing a conversation between "Super Realtor Man," played by Motta, and a damsel in distress, the “urgent seller.” Home Star bought the animation sequence from VideoHive, and filled the dialogue bubbles with original...