Brokerage

William Raveis framing StreetEasy search results in NYC

Zillow-owned site has emerged as 'the closest thing to an MLS' in fragmented market

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William Raveis Real Estate is looking to jump-start its entry into the New York City market by framing search results from StreetEasy, the popular regional listing site acquired by Zillow last year. Located at Tower 56 on East 56th St. between Park and Lexington avenues, William Raveis New York City is the regional brokerage powerhouse's 100th office, but its first foray into the Big Apple. While brokerages in other U.S. markets typically market their listings on competitors' websites by contributing to Internet Date Exchange (IDX) listing feeds maintained by multiple listing services, New York is notorious for the lack of cooperation between brokerages in publicizing each other's listings. Although the 15,000-member Real Estate Board of New York voted in June to adopt IDX, implementation is not scheduled to be complete until the fourth quarter, and it remains to be seen how many brokers will participate. The 450-member Manhattan Association of Realtors, which owns and opera...