MLS & Associations

Northern Nevada Regional MLS feeding listings directly to Zillow

Unclear how many of MLS's 6,500 active listings brokers will choose to send to portal

A Nevada multiple listing service has agreed to send its listing data directly to top real estate portal Zillow on behalf of participating brokerages. Reno-based Northern Nevada Regional MLS is the latest MLS to join the Zillow Partnership Platform, a program that allows MLSs to send listing data to Zillow as often as every 15 minutes to ensure its accuracy on not only Zillow.com and Zillow's mobile apps, but partner sites like Yahoo, HotPads, AOL Real Estate, MSN Real Estate and HGTV’s FrontDoor. NNRMLS has 2,600 members and 6,500 active listings, though it is unclear how many of those listings brokers will choose to send to Zillow. "Our members have made it clear that they best serve their customers when they can guarantee that the many home shoppers who use Zillow for their home search find timely and reliable information," said Shelley Specchio, CEO of the Northern Nevada Regional MLS, in a statement. "By partnering with Zillow, our members benefit from the immediacy ...