Good real estate brokers and agents get a heck of a lot of business from repeat clients and referrals, but they might get even more if they had an easy way to stay in touch.
Agents call it staying “top of mind,” and a new post-closing marketing tool for real estate and lending professionals, Keep, says it can help by emailing homeowners regular updates about recent sales in their neighborhood and the impact those sales are having on their home’s estimated value.
Mortgage lenders hoping for refi business will like Keep’s ability to remind homeowners of how much equity they have in their homes, their mortgage balance and current interest rates.
“Keep provides the only automated post-close marketing for the real estate and mortgage industries that is based on custom data tailored specifically for each recipient,” said Keep founder and CEO Robert Reich in a statement. “This not only helps your past clients remember you for next time, but also helps increase referrals to others.”
Customizing the data provided to each recipient makes the reminder relevant, “substantially increasing the odds your client will open the email and appreciate you for sending it.”
Realtor.com offers agents a monthly “Housing Trends eNewsletter” it acquired in 2013, which it says helps agents demonstrate that they’re aware of changes in the marketplace, and convert longer-term clients who aren’t ready to buy.
Another approach to client loyalty is an online platform offered by HomeZada, which helps homeowners manage property maintenance, inventory household items and keep track of home-related documents.
Real estate agents can provide the service to clients as a closing gift. HomeZada Professional lets agents create their own personalized branding ad on the platform, which is displayed when their clients log in to HomeZada to manage their homes.