MLS & Associations

Building the dream MLS

National database held up as the ideal

NEW YORK -- It's time for the multiple listing service to go back to its roots and remember its main reason for being: to foster cooperation between agents. That's according to several real estate leaders asked to imagine their "dream" MLS at today's Real Estate Connect conference. The MLS was the "first social network before we had social networks," said Rebecca Jensen, newly appointed CEO of Midwest Real Estate Data LLC (MRED). "The MLS is about people and cooperation and compensation, but it’s also about data. Analysis, statistics, market conditions. With that data you have to have technology to offer it. So you have to understand what technology is needed for that marketplace to run." MLSs should beware of trying to be all things to all people, Jensen said. "I think you need to pick and choose. You need to know the demographics of your market ... and decide who you’re going to listen to over the others. Sometimes tough choices have to be made," Jensen said. Th...