Technology

Shoutout to the FTC, and the listings chess game

As mortgage standards ease, remember we sometimes fool ourselves

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

This is chess, not checkers Lots of very smart people are scrambling to figure out the changing dynamics of online real estate listings and advertising. The end of the ListHub deal with Zillow has muddled the situation as Z furiously cuts deals with individual MLSs as the clock runs out on the contract with LH in April. While Zillow has advanced an easy technical solution and offers a compelling proposition, many of the MLS organizations are feeling the heat from all sides as they try to figure how tough they must be in their negotiations. This is deal time for many of these local organizations who are out of their element when the stakes are so high. On the advertising front, as Zillow strikes more exclusive deals with listing agents, local brokers and national firms, fewer listings are available to play host to ads touting the services of competing buyer's agents. Is this the end game? Does this mean less controversy over ads by competing agents on listings? Will this ...