Marketing

Which real estate brand’s TV spot does it best?

Poll: Choose the top national TV ad from among Coldwell Banker, Century 21, Re/Max and BHHS' 2015 spots

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

The spring homebuying season is in full bloom, and most of the nation’s major real estate franchisors are airing national TV ads designed to burn their brands in consumers’ brains.

Coldwell Banker Real Estate, Century 21 Real Estate, Re/Max and newcomer Berkshire Hathaway HomeServices all have spots, and Inman wants to know which one you think is most effective in reaching consumers.

See the spots, and poll, below:

Coldwell Banker launched its “Homes Best Friend” TV campaign in February with a 30-second spot that aired during the Academy Awards. In an attempt to tug at viewers’ heart strings, the brand has tied the spot to its “Homes For Dogs Project” in which it partners with Adopt-a-Pet.com to help find homes for 20,000 dogs.


Coldwell Banker’s “Home’s Best Friend” TV spot.

Century 21 also launched its 2015 TV campaign in February featuring two spots — “The Chase” and “Mom’s Basement” — aimed to showcase the lengths to which its agents will go to serve their clients. The spots will air throughout the spring and summer on a variety of network and cable channels including ABC, FOX and ESPN.

3 essential tools that will 10X your real estate marketing
Smart landing pages, a synchronized database and automation generate results READ MORE

Century 21’s “The Chase” TV spot.

Re/Max debuted its 2015 national TV campaign “Dream With Your Eyes Wide Open” on ABC, FOX, NBC and CBS in March with six spots that it first unveiled last year, according to Re/Max marketing strategist Abby Lee. The ads highlight how clients can benefit from the expertise of Re/Max agents.

Re/Max’s “Dream With Your Eyes Wide Open” TV spot.

Berkshire Hathaway HomeServices looked to differentiate itself from what one of its execs called a “sea of sameness” by targeting sellers in its national TV campaign, “Good to Know,” that launched this year on HGTV in March.

BHHS’ “Good to Know” 2015 TV spot.

Poll closes on Thursday, April 30 at midnight Eastern time.

Email Paul Hagey.