MarketingTechnology

Falcon flies in from Copenhagen to offer another way to manage social marketing

A clean interface and intuitive categorization help this software fly high

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. The pitch Managing social media can be a plate-spinning-on-roller-skates experience. Either you have expertise in that particular act of the marketing circus, or the people are laughing at you, not with you. Just hitting the "share" button a couple of times a day is probably not enough for you to earn an actually interested, devoted fanbase. Understandably, though, that's where many agents end up. It's just the nature of the biz; current clients come before future clients. Teams and agencies with marketing staff know there are better ways to get shares and earn contact information. They also know it takes use of some type of social media management tool, like Falcon Social. The sale The social mediasphere is a loud place. There are different message styles, content options, colors, views, ads and an endless soiree of soundbites striving for the sa...