“Fortune” reported that annual spending on email marketing software will reach $6.5 billion by 2018. Will any of your marketing budget be contributing? I certainly hope so.
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We rely on professionals to tell us exactly what we need, whether it is a doctor, an attorney or a real estate agent. Professionals diagnose existing problems, then offer solutions based on their findings. The same is true when it comes to marketing agencies. Nowadays people think that they know what to do based on a few Google searches, but the result is that they draw conclusions that are incorrect.
According to a recent survey of brokerage owners and managers conducted by my company, WebsiteBox, most real estate brokerages with marketing websites want their agents also to have an individual web presence.
You’ll close only 1 percent of your Internet leads. One of the biggest reasons for this is that real estate agents don’t have the resources to properly qualify leads, and then market to those qualified leads.