Pat Riley on what Allen Tate does with the funds it saves by remaining independent

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Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save $100 with code Readers. Pat Riley is president and COO at Allen Tate Companies. What would you say are the biggest advantages to operating as an independent brokerage versus a franchised firm? What are the biggest challenges? The biggest advantage of being an independent is that we can direct funds that we are not paying as franchise fees to market and create tools to better equip our Realtors. Those added dollars allow us to market locally and regionally, as well as support our national and international efforts through Leading Real Estate Companies of the World. Our brand sets us apart regionally. The only disadvantage of no franchise is that somewhere in the world, someone may not know us. But through