Technology

6 tech lessons from ICSF

Inman's tech reviewer reflects on the time he spent testing and learning about new products

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Takeaways: Websites and software need to focus on mobile-first. 3-D is evolving beyond a virtual tour gimmick. Real estate profession is becoming a driver of industrywide tech adoption. Inman Connect San Francisco is over. But the technology products, industry creativity, tips, tactics and insight it generated remain in hyperdrive. No other event that revolves around the sale of houses coalesces such industry expertise and tech intelligence. Here's what I learned from my time on the floor. 1. Data is power Zillow is the poster child for how to leverage real estate data. Say what you will about how it does so, the advertising sales company has no doubt sparked an awakening in the industry as to how to win more buyers and sellers. Dare I ask: Is Zillow the Napster of real estate? It does appear as if the company will be around l...