AgentLifestyle

Follow feng shui principles to help close deals with Chinese-American homebuyers

Ancient principles are still very much alive, and can make or break a deal

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Takeaways: Don't show Chinese-American buyers a home at the end of a dead-end street, with a front and back door aligned with one another or with a staircase facing the front door. Eighty-six percent of Chinese-American buyers will consider the feng shui principles when buying a home. Clear clutter and balance out the elements in a home: fire, water, earth, wood and metal. Chinese and Chinese-American buyers make up the fastest-growing segment of the homebuying population. As a group that spent a projected $28.6 billion on real estate in the U.S. from April 2014 to March 2015, the Chinese buyer has a lot of power -- and a lot of rules to follow. Feng shui principles may not be important to the American homebuyer, but they can be a deal-breaker to the Chinese buyer. Better Homes and Gardens Real Estate, in partnership with the Asian Real Estate Association of America, recently conducted research with 500 Chinese-Americans to learn about their buying habits and home desig...