Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.


  • Good software is designed around streamlining critical business functions.
  • Real estate agents should consider investments in business operations as often as they do business cards.
  • Like anything else, benefiting from software takes a commitment to it.

The pitch

RealtyAPX is an end-to-end real estate business management application.

Platform: Web-based, browser-agnostic; fully responsive.
Ideal for: Any size brokerage.

Top selling points

  • SignaShare: RealtyAPX’s proprietary digital document signing software is easy and integrated.
  • Showing sign-ups: Software generates code for open house registrations on external websites that feeds directly into CRM.
  • Leads for sale: Software offers built-in leads purchasing based on location, demographics, homeownership status, etc.

Things to consider

This is “big software.” It addresses pain points on every level of operating a real estate office. Be prepared to make it work for you, because it will.

The close

RealtyAPX is acorn-to-oak tree brokerage management software.

You can buy leads from it directly. The lead search is highly detailed, fed to the system by three recognized lead sources, including the Census Bureau.

Using those leads, and of course your own, you can build email marketing campaigns and brochures, as well as promote open house events and generate sign-in forms that will populate the CRM feature of RealtyAPX.

Every lead, listing, comment and document related to a property are linked at every point of access within RealtyAPX. Everything you need to know is connected by a single click.


It’s clear to me that the digital transaction is becoming closer to being an everyday reality.

RealtyAPX’s contribution to the cause comes in the form of SignaShare, its digital signature and document creation software.

Its development is an answer to complexities customers were having with DocuSign, which once played a part in RealtyAPX.


SignaShare is also a stand-alone product. It’s easy to use and can assimilate any type of document into your workflow.

This stands out to me because any action on a sale done from outside your enterprise system (paper-based, specifically) hampers the efficiency of your business process.

Paper is simply too slow for modern business. Scanning and uploading is a primitive response to this problem.


I am a fan of dotloop’s paperless solutions, Zapelo’s and, now, RealtyAPX’s. If automated documents factor into your due diligence, RealtyAPX needs to be in the mix.

RealtyAPX is “Bootstrapped,” meaning it’s supported by this framework for mobile-first application development.

Subsequently, mobile users will see no drop-off of in-feature access.

Brokers will like that you can track agent activity, pending commissions, deal flow, all in-system communications, agent records and year-to-date income.

RealtyAPX intuitively handles leads, tasks, interagent communication and every facet of a property once under contract.


I tend to roll my eyes at the prospect of a single product successfully tackling the array of business complexities a real estate executive faces.

However, as a one-time “regional” company CEO and chief developer, Matt McAlpin has significant experience managing real estate operations.

It’s clear upon strolling through the system that he’s addressing every challenge he faced during his tenure in franchise oversight.

Overall, RealtyAPX is a big player built by a small company, easily capable of catching any real estate business problem you throw at it.

Do you use RealtyAPX — and what do you think? Leave a comment and let us know!

Have a technology product you would like to discuss? Email Craig Rowe.

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