Sprout Social: Real estate industry does poor job of responding on social media

Brands post nearly 12 times as frequently as they respond
  • Real estate companies don't appear to put a priority on responding to social media posts.
  • Brands and agents may be more focused on dealing with existing clients, and social media inquiries may not result in many leads.
  • Other industries appear to post significantly less frequently than real estate brands.

Clients’ satisfaction with a real estate company or an agent is largely determined by whether those parties respond to questions or concerns in a timely manner. A recent study shows that the real estate industry is doing a poor job of responding, at least as it pertains to social media inquiries and posts.