Clients’ satisfaction with a real estate company or an agent is largely determined by whether those parties respond to questions or concerns in a timely manner. A recent study shows that the real estate industry is doing a poor job of responding, at least as it pertains to social media inquiries and posts.
- Real estate companies don't appear to put a priority on responding to social media posts.
- Brands and agents may be more focused on dealing with existing clients, and social media inquiries may not result in many leads.
- Other industries appear to post significantly less frequently than real estate brands.