AgentMarketing

Tips for building a successful digital marketing strategy

Power users who helped build our special report weighed in on best practices
  • Our recent special report included tactics and advice that digital marketing power users offered up to those just breaking into the market.
  • Patience and authenticity are key to finding success with digital marketing.
  • Be careful of the money you’re spending on outsourcing and working with consultants. There are no real shortcuts.

Our recent special report on digital marketing was a gold mine of information — including tactics and advice that digital marketing power users offered up to those just breaking into the market.

Read the full special report.

No matter what the tactic respondents cited using, the overall consensus was that patience and authenticity are key to finding success with digital marketing.

“Apply what you do in real life to your online life. Networking, building relationships, creating a community, etc. Don’t feel like you’re behind because many are in the same boat,” one respondent wrote.

Step one is to find one focus and “keep at it. Perseverance pays. Nobody has been at it for years. It hasn’t been around that long. Good attitude pays big.”

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Whether it’s building a Facebook presence, creating videos or marketing yourself on major portals like Zillow or realtor.com, pick one and go all-out.

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“Simplify, focus on one platform, showcase yourself and engage in conversation. Don’t make it all about you and your homes.”

“Don’t make it all about you and your homes.”

Show people who you are as a person and as a community member. Social media could help you introduce yourself to potential leads.

If you have time to do it yourself, great — but don’t sweat it if you don’t. “Hire it out, but own your s*it,” one respondent wrote.

Because it can be overwhelming, consider bringing in help when and where you need it.

“There are companies out there that can take a look at what you are doing and give you suggestions,” wrote one respondent. “They can also put together a strategy for you so all you have to do is execute it! It’s hard to navigate through the digital marketing world so this might help give a struggling agent some guidance.”

“There’s no magic pill or easy solution — it takes time and sweat equity.”

Be careful of the money you’re spending on outsourcing and working with consultants. “There’s no magic pill or easy solution — it takes time and sweat equity. Don’t believe the so-called experts who claim they can solve your lead-gen challenge easily — there’s no shortcut.”

The last piece of respondent advice? “Be consistent, stop overthinking it, be unique, and don’t be afraid to just be yourself and stand out with your social profile.”