SAN FRANCISCO — There are some technologies that have been touted so often they seem old hat: video, mobile, drip campaigns. But agents aren’t necessarily using them, and if they are, they aren’t necessarily using them well.
It’s Tuesday morning. Real estate agent Michael Friedman is wearing a tie, nice slacks and monk strap shoes, polished so their rich umber brown shines golden. This morning, he’s bantering light-heartedly with two of his well-dressed agent colleagues at The Grubb Co., Ed Kuo and Dana Cohen, as the glowing San Francisco Bay Area light pours in behind them from the floor-to-ceiling windows behind their desks in the company’s offices in Oakland’s upscale Montclair neighborhood.
I was pretty surprised by some of the comments agents made about their industry in our recent special report, “Why and how real estate needs to clean house.” Obviously, what stood out to me was the blatant scapegoating of technology companies for the lack of industry practitioners’ capability to drive suitable technology solutions.