Marketing

Placester launches online marketing automation product

Simplifying agents' online tasks is a new focus
  • Real estate platforms are enhancing their marketing offerings to agents.
  • Placester Plays can automate tasks within the Placester platform, such as setting up drip email marketing campaigns or customer relationship management.
  • Platform usage is available for a variety of one-time and recurring activities.

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Most real estate agents would rather be out in the field than in an office handling marketing activities.

Placester is banking on this. The firm recently launched Placester Plays, a software that automates online marketing tasks on more than a dozen platforms.

“Time is a common enemy for real estate professionals, who spend much of their day meeting with clients out in the field,” said Matt Barba, CEO of Placester. “We created Placester to empower agents and brokers with marketing tools that simplify all the tasks of reaching people online.”

Plays can automate tasks within the Placester platform, such as setting up drip email marketing campaigns or customer relationship management. The platform can also develop content marketing calendars and build display ads.

Platform usage is available for a variety of one-time and recurring activities. Customers can also opt for Free Plays, which provides step-by-step instructions for performing these activities on their own.

3 essential tools that will 10X your real estate marketing
Smart landing pages, a synchronized database and automation generate results READ MORE

screencapture-placester-com-real-estate-agent-marketing-solutions-1443720761667

Access to Plays is included in Placester’s Tier 3 offering. As part of this high-tier offering, customers also receive an account manager who provides support and training.

Demand for real estate-related marketing software seems to be on the rise. RealtyTrac just launched an enhanced lead generation platform designed to help real estate agents better market properties to specific homeowners and other potential buyers.

System users can utilize the firm’s real estate data — which comprises more than 120 million U.S. residential and commercial properties — to create customized marketing lists in real time.

Email Erik Pisor.