How one real estate firm's innovative storefront draws in clients

  • The Source is a lifestyle center set up by independent real estate company The Group in Fort Collins, Colorado.
  • It provides information to visitors on things to do in the Fort Collins area as well as real estate advice for those thinking of relocating to the area.

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Real estate offices are typically not the most attractive places in the world. A row of agents sitting at desks doesn’t act as a great draw to people new in town who wanting to get a taste of the place. But an architecturally designed space with lots of fun things to do — like Google Earth Liquid Galaxy map technology, coffee, information from local experts on interesting things to do in the area? Now, that sounds more like it.