How one real estate firm’s innovative storefront draws in clients

A lifestyle visitor's center gives real estate company owner branding and lead generation opportunities
  • The Source is a lifestyle center set up by independent real estate company The Group in Fort Collins, Colorado.
  • It provides information to visitors on things to do in the Fort Collins area as well as real estate advice for those thinking of relocating to the area.

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Real estate offices are typically not the most attractive places in the world. A row of agents sitting at desks doesn't act as a great draw to people new in town who wanting to get a taste of the place. But an architecturally designed space with lots of fun things to do -- like Google Earth Liquid Galaxy map technology, coffee, information from local experts on interesting things to do in the area? Now, that sounds more like it. From New Zealand to Fort Collins, Colo. Inside The Source. It was on a trip to the picturesque town of Queenstown, the Aspen of New Zealand, that Larry Kendall, chairman and founding partner of North Colorado's The Group Inc Real Estate, first came up with the idea for The Source Fort Collins. He visited a tourism information office there, called an i-SITE. It was next door to a real estate agent's office, which was “kind of connected,” Kendall remembers. “I saw that and thought, 'What a great concept,'” said Kendall. Just over a year ...