New Zillow app aims to boost advertising dollars in company coffers

  • Zillow Group is launching a new, free Premier Agent app to help agents manage their online leads and their profile on Zillow and Trulia.
  • The app aims to encourage agents to buy more Zillow Group ads.
  • The app's features include push notifications, text-to-phone alerts, the ability to request reviews, and consumer information such as search history, among other features.

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Zillow Group is rolling out a new mobile app designed to allow agents to manage their online leads and company profiles more efficiently. If it works, Zillow Group hopes it will inspire agents to send more advertising dollars its way.