New Zillow app aims to boost advertising dollars in company coffers

Premier Agent Zillow app designed to help agents manage online leads more efficiently
  • Zillow Group is launching a new, free Premier Agent app to help agents manage their online leads and their profile on Zillow and Trulia.
  • The app aims to encourage agents to buy more Zillow Group ads.
  • The app's features include push notifications, text-to-phone alerts, the ability to request reviews, and consumer information such as search history, among other features.

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Update Nov. 30, 2015: Zillow Group's Premier Agent app is now available in the iTunes and Android app stores. Original story: Zillow Group is rolling out a new mobile app designed to allow agents to manage their online leads and company profiles more efficiently. If it works, Zillow Group hopes it will inspire agents to send more advertising dollars its way. Although it's called the "Premier Agent" app, the app will be free for agents who have set up a free Zillow profile as well as for the "Premier Agents" already advertising on the site. The app, which also has a free desktop version, is set to launch nationwide in mid-November in both Apple and Android app stores. The app is designed to "eliminate friction" for agents and agent teams in their day-to-day businesses by allowing agents to manage their contacts, leads, reviews, Zillow and Trulia profile, and listings on their smartphones, Zillow Group Chief Business Officer Greg Schwartz told Inman. Screen shot o...