One of the common complaints we hear from prospective clients is that their content isn’t getting enough attention. Sometimes it’s a lack of patience; other times it’s because of poor content, but more than likely it’s a lack of syndication methods.
Think of your social media following like your circle of friends. If you only have 50 fans, it’s going to be much harder for your messaging to circulate anywhere past the immediate circle.
So what do you do?
Well, there are several options for syndicating content that we’ve found to be successful — and you can start doing them immediately:
1. Reach out to influencers
It’s best to target what we call micro-celebs — people with 1,000 to 50,000 fans on Facebook, Twitter, and the other major social networks.
We know we have a much better chance of getting a hold of these people, so building good relationships is an achievable goal. Trying to get someone with a couple hundred thousand followers to repost your article might be a stretch.
2. Submit to Reddit
Caution: your content must be awesome for this to work. If you’re producing a classic listicle, like “7 things people need to know about real estate,” then please don’t put that on Reddit.
I’d refer to Rand Fishkin’s Whiteboard Friday on “10 times” content — this type of content is worthy of a Reddit submission.
3. Submit to StumbleUpon, Digg, etc.
This is where I’d submit medium-quality content, such as listicles. Submitting to StumbleUpon has generated tons of traffic for us.
4. Post and tag
Post content on your personal wall, and tag all of your friends who might be interested in the comments.
This has proven to generate dialogue among your immediate circle. If the content is good, then Facebook will do its magic and people will share your content further.
5. Repost on Medium, LinkedIn Pulse, etc.
I’d highly recommend posting content to LinkedIn Pulse. These posts should be ones that can tell a wicked story and add value to the professional community.
Also, you might get featured, which will drum up followers and potential traffic to your site. Here’s an example of a Pulse article that I had success with: “How I Became a Morning Person.”
I’d also post on Medium because not only do your followers see it, but Medium has editors who are scouring the site looking for great pieces of content to share on the homepage.
Like anything, these efforts take time; however, the return on working twice as hard on a post and syndication can lead to 10 times the return.
Remember, if you don’t have time to do it right the first time, what makes you think you’ll have time to do it over? Spend just as long syndicating your content as you do writing it.