How to navigate the homebuying process with educated buyers

Supplement what they already know with your expertise
  • Be adaptable to the way clients want to search for their homes.
  • When they request to see certain listings and expressly say they don't want to see others, don't hijack the day.
  • Buyers are more and more willing to do their homework, and they need and want your expertise when they have questions.

Years ago, the average homebuyer used an agent to handle the entire purchase process — show homes based on set criteria, execute and negotiate the purchase contract and lead the charge through closing day.