How to nurture an elite brokerage through a recession

Embrace disruption and make culture your No. 1 priority
  • “We embrace new companies that are trying to disrupt the industry.”
  • “If you are not growing, you're dying and if you are not moving forward, you are falling backwards.”
  • “We pay for featured listings [on the portals] because it is our fiduciary duty to the home seller.”
  • During the recession, @properties doubled down. When the market started to turn around in 2012, "We looked up and had 10, 11 offices, 1,300 brokers and we were at the beginning of a recovery.”

From $40 million to $7 billion, the co-founder of @properties, Thad Wong, explains how he and his partner grew their Chicagoland brokerage.