Proxio serving as global digital marketing anchor for brokers and builders

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Proxio is a Web-based listing and agent marketing platform.

Platform(s): Browser-agnostic; mobile-responsive
Ideal for: Web-savvy brokerages and builders; also, companies seeking to expand international client base

Top selling points

• Available in 19 languages
• Highly visual customer-facing listing websites
• Agents’ ability to openly follow and share other agents’ listings

Things to consider

A renovated interface for ProxioPro, its agent-centric marketing platform, is expected to launch sometime in the first quarter of 2016. The current design doesn’t take away from the inherent benefits of the product.

Full review

Proxio has two primary offerings, one for residential developers and one for brokers to offer their agents.

Both solutions are built around the idea that sharing as much information about available listings with as many agents as possible is a good thing.

To make that concept a reality, Proxio allows its customers to build sharp, image-heavy listing websites.

As those online seeds germinate, more users across domains spanning 19 languages begin to share and curate others’ listings on their own sites, each agent propagating the data of each others’ inventory.

It’s not at all unlike Pinterest. Agents follow agents, sharing listings with their clients.

Proxio’s tools make it very clear who owns what listing; there’s nothing to suggest Joe Agent is connected to Mary Agent’s customers.

It’s not at all unlike a professional-grade Pinterest.

Each agent uses Proxio’s automated marketing features to broadcast their own listings to other agents, customers and website visitors.

Builders’ agents can create full-page libraries of newly announced, in construction and currently available communities. Blueprints, renderings and videos can be published and broadcast and, of course, shared by other agents for their customers to follow and pursue.

Multiple agents may share a listing for the same beachside community in Fiji, for example, leading to a buyer seeing it one agent’s site but responding to it on another’s.

Acting on that lead comes down to which agent is able to seize that activity and register it with the builder.

Builders can decide to accept to reject a registered lead. They can also track property shares and follows.

Proxio’s agent networking tool, ProxioPro, is more about agents talking to other agents than it is about promoting property.

That being said, as agents create and join groups and networks, the reach of their “New Listing!” post becomes that much more available to the Proxio ecosystem of agents the world over.

Agents can leverage their global networks to pose industry questions, announce buyer needs or swap compelling case studies.

The more agents interact from within the confines of their workspace, the more improved the space outside it will become.

Brokers and agents can view network members and lead source via world map and language, properties viewed, shared and followed.

There is also a new feed on each user’s admin interface that shares listing comments and listing news from others in the network, which includes more than 700,000 registered agents.

It’s my view that this is what’s been lacking for far too long in the collective effort to respond to the portals.

Again, consumers do indeed benefit from what Zillow and realtor.com provide. Powerful data aggregators they may be, but they still managed to perpetuate the idea that the only thing that matters is sales.

Sure, commissions help pay agents’ mortgages, their kids’ school supplies and their brokers’ marketing fees. What the intense race to compete doesn’t do is foster intellectual growth. Nor does it enact needed change.

Proxio’s marketing reach is impressive, and its white-label flexibility allows brokerages to drive the movement to improve agent activity through global sharing.

I like what I saw in Proxio, and I very much like the industry trend it, and other tools like it, are fueling.

Have a technology product you would like to discuss? Email Craig Rowe.