Brokerage

Video: Big goals versus daily rituals in real estate

Two wildly different approaches
  • Your big "why" must be stronger than the pain of change to reach your big hairy audacious goal.
  • The world responds to action.
  • Do something today that you’ll thank yourself for tomorrow.

It’s that time of year for agents to set overly optimistic goals for their business in 2016. And that’s the topic of our latest episode: What’s the best approach to goal setting?

Do you go big or go home? Do you set rituals and routines to change your daily behavior and let the chips fall? We debate that topic in our latest episode.

Real estate uncensored

Hosts: Greg McDaniel and Matt Johnson

Before the debate, we answered a couple questions on how to handle seller objections such as “We might sell it ourselves and list on Zillow,” and “We’ll probably list with an agent we know who is more experienced.”

We then opened the debate with each of us giving our overall views on goal setting. Greg McDaniel’s approach is to set big hairy audacious goals and stay in touch with his big “why” through visualization.

My approach is to focus on realistic, attainable goals I can commit to 100 percent, and I turn those into rituals and routines that propel me to success.

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“The world responds to action. The world doesn’t respond to dreaming. It doesn’t respond to goal setting. It doesn’t respond to anything that goes on up here — it only responds to action.”  -Matt Johnson

We also debated dreams versus goals, visualizing by using a dream book or vision board, our favorite books on goal setting, and we shared some new tech tools McDaniel discovered on a Blab earlier that morning.

So what’s the best goal-setting approach for you? The answer is simple — whatever gets you to take action. Whatever approach you choose, make sure to spend this holiday season thinking about what you really want in 2016, figure out how to get there, set a plan for daily action and then get started.

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Matt Johnson is a marketing consultant and co-host of real estate podcasts and live video series such as Real Estate Uncensored and Lead Gen TV.

Email Matt Johnson.