7 affordable marketing strategies you need in 2016 to be competitive

  • You don't have to keep doing the same marketing tactics year after year, silently hoping for better results.
  • It's time to incorporate some fresh, innovative ideas into your plan and benefit from an increase in referrals and repeat clients.

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Whew. Where did the time go? The new year is here, and it's time for a fresh start to all of your real estate marketing initiatives. There's no doubt you want this year to be even better than last year. Kick off 2016 with a good start so you can generate more referrals and repeat clients. Luckily, it can be done. With a systematic and strategic approach and some out-of-the-box ideas, you can jumpstart your marketing success. Here are some unique tips to do so: 1. Pick five of your best clients to reach out to, and ask for testimonials Testimonials tell prospects and colleagues that you have a reputation for building long-lasting, solid relationships with clients. They also make all your marketing communications and presentations more believable. Because this is a new year and a fresh start, it's the perfect time to reach out to some clients you haven't received testimonials from yet. 2. Record a podcast of yourself A podcast is a digital audio file people can l...