BrokerageMarketing

7 affordable marketing strategies you need in 2016 to be competitive

Try these fresh ideas to liven up your outreach
  • You don't have to keep doing the same marketing tactics year after year, silently hoping for better results.
  • It's time to incorporate some fresh, innovative ideas into your plan and benefit from an increase in referrals and repeat clients.

Whew. Where did the time go? The new year is here, and it's time for a fresh start to all of your real estate marketing initiatives. There's no doubt you want this year to be even better than last year. Kick off 2016 with a good start so you can generate more referrals and repeat clients. Luckily, it can be done. With a systematic and strategic approach and some out-of-the-box ideas, you can jumpstart your marketing success. Here are some unique tips to do so: 1. Pick five of your best clients to reach out to, and ask for testimonials Testimonials tell prospects and colleagues that you have a reputation for building long-lasting, solid relationships with clients. They also make all your marketing communications and presentations more believable. Because this is a new year and a fresh start, it's the perfect time to reach out to some clients you haven't received testimonials from yet. 2. Record a podcast of yourself A podcast is a digital audio file people can l...