The lead magnet is the most important part of the lead generation or list building process. Without a great lead magnet, it’s very challenging to start or grow the most important part of your business: your contact list.
- The goal of a lead magnet is to convert your social media and digital marketing ad spend traffic into a lead. Think list building.
- You must offer something highly valuable on your landing page, website or blog to ethically bribe visitors for their contact information.
- Lead magnets should be easily consumable and the first entry point into your digital marketing funnel.