5 steps to creating magnets for generating leads online

  • The goal of a lead magnet is to convert your social media and digital marketing ad spend traffic into a lead. Think list building.
  • You must offer something highly valuable on your landing page, website or blog to ethically bribe visitors for their contact information.
  • Lead magnets should be easily consumable and the first entry point into your digital marketing funnel.

The lead magnet is the most important part of the lead generation or list building process. Without a great lead magnet, it’s very challenging to start or grow the most important part of your business: your contact list.