5 steps to creating magnets for generating leads online

  • The goal of a lead magnet is to convert your social media and digital marketing ad spend traffic into a lead. Think list building.
  • You must offer something highly valuable on your landing page, website or blog to ethically bribe visitors for their contact information.
  • Lead magnets should be easily consumable and the first entry point into your digital marketing funnel.

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The lead magnet is the most important part of the lead generation or list building process. Without a great lead magnet, it’s very challenging to start or grow the most important part of your business: your contact list.