- P4P is a highly functional sales and marketing solution for real estate teams that builds websites, cultivates leads and helps agents better manage their pipelines.
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Positioning 4 Profits (P4P) is a marketing, sales and agent management solution.
Platform(s): Browser-based
Ideal for: Small- to medium-sized teams looking for a complete marketing and sales process management system
Top selling points
- Comprehensive — builds websites, manages leads, tracks agent activity
- ROI and effectiveness measured per marketing source
- Team-led oversight of agent progress
Things to consider
It doesn’t look good visually, and adoption could be an issue given its breadth of features.
Full review
This isn’t the best looking or most technically sophisticated marketing and sales tool out there, but it does a bunch of the right stuff really well.
Positioning 4 Profits’ clunky name and kluge admin interface interfere only slightly with its powerful feature set.
This is a sales and marketing system maker. It helps team leaders create and provide an array of resources and tactics for their agents to better market themselves and respond to their leads.
Everything is set up to function on its own, from leads’ social media update alerts to the time it takes for a team member to act on a lead.
It blends this smart approach to automation with a number of nice consumer-facing marketing touches.
Using a set of included templates, teams and their individual members can swiftly build semi-custom websites with MLS feeds.
Members can also add an additional site to capture only listing leads or to highlight their expertise as a buyer. Consider these additional sites as quasi-landing pages.
The sites look nice and are easy to manage. Video content, some supplied for you, can be added with only a couple of clicks, and a number of the pages’ look and feel components are also easy to adjust. P4P sites are responsive across all device types as well.
It blends this smart approach to automation with a number of nice consumer-facing marketing touches.
P4P’s built-in lead capture tools help agents manage how many listings can be viewed before a call-to-action is displayed, how long it will hover and the consumer information acquired.
Site managers can also choose the number of listings to display and what details will be visible. Clicking deeper into a listing reveals a sleek, visually manageable listing feature page.
P4P also comes with a Craiglist ad builder that adjusts to the restrictions the site has for agents.
The ads look good, allow for almost unlimited pictures and include a number of links and text overlays on images as added incentive to click through.
Team leads are given a feature to build a number of listing posts for agents’ social media accounts. Who publishes what can be chosen by the lead or agent. Lead alerts happen automatically, as do listing alert emails that consumers register for. There’s little reason for agents to spend time setting up the tools and features evident in P4P.
Behind the websites and lead submissions is a big dashboard with an array of touchpoints for team leads.
There’s a ton going on, and it’s not well organized. But after a few days of use, I’m sure it will click for team leads.
Team leads can get deep into their agents’ performance, viewing right up front who is emailing, calling and responding and claiming leads in some way. Every aspect of the sales process can be tracked and reported on, and even made to be competitive.
How leads are assigned is also a significant component of P4P. It offers a number of options to incentivize agents and even features built-in email “reward alerts” when a member has secured a customer or closed a deal as a way to keep up morale and camaraderie.
How leads are assigned is also a significant component of P4P.
P4P enables vendors, such as title companies and mortgage brokers, to submit content for publishing within the admin screens. A nice touch — but be very clear on your RESPA guidelines.
There’s quite bit more to talk about within P4P, but I have a word count to (loosely) abide by.
In summary, this can be a powerful way to automate much of what drags down a real estate sales team, leaving its members to focus on what they are paid the most to do: manage the transaction between contract and close.
Have a technology product you would like to discuss? Email Craig Rowe.
