Real estate agents: Is now the time to blog?

  • My goal as an agent is to write for my target audience in my particular market.
  • Use analytics to better your website -- it should always be evolving.
  • As agents, we should be working on both lead capture and attraction with our blogs and websites.

Writing a blog never really became the big thing we thought it would be for real estate agents a decade ago. There are a handful of real estate pros who have been blogging for a decade or more, and it has been working well enough that some of us have kept at it through the crash of the housing market and the Great Recession.